TUG OF LOVE: THE CHANGING RELATIONSHIP BETWEEN CONSUMERS AND BRANDS
There is evidence that some long-held marketing beliefs may no longer be true.
Acxiom's 'Tug of Love' report contains vital findings for marketers who want to stay ahead of the curve by understanding how comfortable people are with new technology and examining whether consumers feel in control of their interactions with brands, this report contains groundbreaking insight into the way the digital age is changing relationships between consumers and brands.
The report reveals some huge discrepancies between what marketers think consumers are using new media for and what people’s experience and behaviour really is, with only one in four people thinking brands communicate with them appropriately.
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